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Turbo Tax Webpage

Federal and State are Easier Together

Adding a human face to online tax preparation and explaining an extra fee helped boost customer retention rates.

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Turbo Tax Webpage

Designed for Complex Stock Plans Like Yours

Explaining how our product handles complex tax  situations increased consumer confidence and boosted upsells to this higher-priced solution.

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Turbo Tax Webpage

Get Our Premier Product at Our Lowest Price

Developed and collaborated on ongoing A/B testing, using results to produce copy that boosted upsell take rates from basic to premium product.

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Turbo Tax Webpage

Working Hard For You

Here's another example of how adding a human element creates a positive feeling for users and influences them to continue using the product.  

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